The finance industry is a highly competitive space. It faces a new generation of disrupting banks and regulations. It’s an industry that needs to utilise big data to drive personalisation, boost customer loyalty, security and fuel everyday investment decisions. The financial services industry has always been at the forefront of technical innovation. The availability of […]
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Your mobile app has launched or is getting close to it. This is excellent news, but the work doesn’t end there. Teams must also find ways to grow the app’s visibility and get users. The key to growing a mobile app’s audience is through App Store Optimization (ASO). When putting together an ASO strategy, it’s […]
Finding the right balance between design and functionality when creating your mobile app can be a challenge. The last thing you want is a dull and boring design; you want an app with stunning aesthetics that dazzles users and makes you stand out from your competition. On the other hand, you don’t want your app […]
What is location data and location intelligence In 2019 the number of connected devices will continue to grow to its highest ever. With more devices and increased sensors, the amount of data generated will explode. It will be more accessible than ever before to use data to inform everything from business intelligence to advertising. Location-based […]
What is location data and location intelligence In 2019 the number of connected devices will produce more data than ever before. As this increases the data will become fundamental to many industries and businesses. Data will fuel everything from city planning to advertising and marketing. Location-based data will be more accurate than ever before, and […]
Your outbound lead generation is manually targeting, finding, and acquiring leads or customers. Quite simply stated, does going to a customer your service or products, regardless of if the customer shows an interested party or otherwise? The methods used to create outgoing referrals include making cold calls, bulk emails, sending out direct mail, and using […]
Every business wants to be in the top positions in the search results. You will reap enormous benefits if you can get there, you’ll get more customers and improve your bottom line almost instantly. But this is hard, and many businesses struggle to achieve this. You can work in house to reach this goal, or […]
Hidden away in the countless announcements during the latest Apple special event was some news in relation to NFC. Apple has already declared support for third-party application to read NFC technology. But these latest announcements offers support that is more closely aligned with iOS. Users were previously required to launch a third party app […]
Europe’s largest digital marketing conference begins this week. Around 40,000 brand innovators, ad tech masters, digital marketers and everything in-between will convene in Cologne for DMEXCO 2019. To get ready we will be looking at the key digital marketing trends that will define the conference. GDPR is still on the agenda Whilst the 25th […]
Location is a powerful tool to understand how audiences move in the offline world. It is being used across a number of industries, fuelling everything from innovative mobile apps to providing detailed intelligence and analytics around device movement. For these applications to prosper the data that underpins them needs to be accurate. This is not […]